Why is serif font easier to read

How important is it to choose the right font for your website? The font you select is a key component of your website design, and conveys your brand identity immediately to every visitor.

What could be more important than that? With so many fonts to choose from, though, the selection process can be overwhelming. That means each letter includes an embellishment in the form of a small line; the alternative, called sans-serif, is simpler and more streamlined.

Even though serif fonts have that extra detail, they can still be a good choice for websites. Along with Georgia, Helvetica is considered to be one of the most easily read fonts according to The Next Web. ParaType comes in both, so you can experiment to see the difference or use a combination of the two.

What makes this popular Google font read so well? With so many customers using smartphones and tablets to access online content, your font of choice needs to work on small screens. Quicksand , another sans-serif font from Google, does well on mobile devices. It was built on a foundation of geometric shapes to give the impression of friendliness. Verdana sans-serif is another go-to font for web design because of its readability. Like Georgia, it was created specifically for computer screens.

Part of your brand identity is its personality, and that personality should also be reflected in your font. If your brand is lighthearted and you appreciate an unconventional approach, a custom font like Rooney could be a perfect fit. Originally created by Google for use with its Android mobile operating system — and now used for Chrome as well — Roboto comes off as a little bolder than some typefaces. Futura is one of those fonts that can be used for both. Feeling inspired? Dive into that new website design today, and find even more digital design tips on our blog.

Find out how to use SEO, social media, email and more to help grow your business. Read more. Don't know where to start with your digital marketing efforts? Just use this easy-to-follow checklist!

The homepage is the first thing people see on most websites so it must be eye catching Read more. Consider the easiest font to read when designing your website. You are now viewing www. If you would prefer to go to www. Ordering from www. Skip to Content My Account. All Products. Holiday for Business. Business Cards. Marketing Materials. Promotional Products. Digital Marketing. Design Services. Trending Now. New Arrivals. Request Samples. Ideas and Advice.

Shop by Collection. Partner Offers. Corporate Pricing. See All Products. Premium Shapes. Rounded Corner Business Cards. Square Business Cards. Brilliant Finishes. Foil Accent Business Cards. Embossed Gloss Business Cards. Premium Papers. Pearl Business Cards. Kraft Business Cards. Soft Touch Business Cards. Linen Business Cards. Natural Textured Business Cards. Recycled Matte Business Card. Uncoated Business Cards. Matte Business Cards. Glossy Business Cards. Premium Plus Business Cards. Specialty Cards.

Triple Color Layer Business Cards. Ultra Thick Business Cards. Plastic Business Cards. Business Card Holders. Basic T-Shirts. Premium T-Shirts. Polo Shirts. Men's Polo Shirts. Women's Polos. Dress Shirts. Men's Dress Shirts. Women's Dress Shirts. Men's Jackets. Women's Jackets. Men's Sweatshirts. Women's Sweatshirts. NEW Tote Bags. NEW Drawstring Backpacks. NEW Backpacks. Promotional Giveaways.

Magnetic Clips. Rectangular Keychain Lights. Sticker Singles. See all Promotional Giveaways. Register or Login. There is an ongoing debate among designers — both print and digital — about what makes an ideal typeface for a project. The debate almost always breaks down to a single question: serif or sans serif? Before you answer that question, think about all of the things you know about serif and sans serif typefaces and all the myths associated with them.

Download thousands of stunning premium fonts and typefaces with an Envato Elements membership. Explore Fonts. Serif typefaces are among some of the oldest modern typefaces. They are used in everything from book publishing to newspapers and magazines to billboards and websites. So what is a serif anyway? It can be in the form of a tail, sharp or blunt, decorative or plain. Each serif typeface will have a distinctive style for this mark that makes the family identifiable.

Serifs appear on both upper- and lower-case letters within a font family, as well as on glyphs, numerals and other characters.

The mood and feelings most associated with serif typefaces are classic, elegant, formal, confident and established. Sans serif typefaces are considered more modern and include a variety of widths and shapes. The type category is thought to embody simplicity because of this lack of added detail. Sans serif typefaces have a look that is direct and precise, although character edges may be either sharp or rounded. The New York Times is a traditional serif font.

It conveys seriousness and stability. These fonts invoke very different images. In each case, the typeface embraces the mood and mission of the company it represents.

The typeface is part of the message. The power of a font is underrated. Everyone senses something about the message seems wrong. Choosing the best typeface for your project is vital to a clear message. Part of that clarity comes from readability. How do you choose the right font for your situation? Should you use serif or sans serif? Is a serif typeface easier to read than a sans serif one?

There are four basic font classifications : serif, sans serif, script, and decorative. Times New Roman is a well-known serif font. Serifs appear on all the letters and numbers of a typeface. It can be light or heavy, plain or decorative. The serif line may embellish the stroke to make the font unique.

Rally your contributors from day one to deadline, with a single platform to coordinate content creation. Never miss a detail with Content Templates, Assignments and Workflow to plan and organise team content creation. Customisable templates make it easy for people to provide any type of content in the correct format, and style. Embed your content style guide in your editing environment so authors can easily follow voice and tone content rules.

Content Management. Rely on a single platform to collaborate on content and produce effective content faster.

Build a repeatable system for content creation with Content Workflow. Visualise your team's editorial schedule in a Content Calendar. Get everyone on the same page with cloud based, real-time content collaboration. All Resources. Content Creation. Content Operations. Content Process. Content Strategy.

Digital Transformation. Upcoming Webinars. Previous Webinars. Blog Categories Content Creation. Webinars Upcoming Webinars Previous Webinars. Join our weekly newsletter. What makes a good, accessible, easy to read font?

Lizzie Bruce Freelance Content Consultant. Article September 8, Interviewed by: Lizzie Bruce. Table of contents 1. Content Delivery How to deliver high quality website content, on time and in budget. Liam King Founder of Lagom Strategy. Download now. What is the best font for reading?