How many commercials do you watch in a lifetime

Editions Quartz. More from Quartz About Quartz. Follow Quartz. These are some of our most ambitious editorial projects. From our Obsession. Only five years later, the number increased to 15 minutes and 38 seconds on cable television. The worst part of the increase in commercial length is that networks are reducing shows at a corresponding ratio. In fact, one of the reasons why The Walking Dead has oversized episodes on occasion is not due to having larger stories but instead more opportunities to insert commercials.

How does a shady business practice like this impact you? Doubling that is 62 minutes and 32 seconds for four fours. Since the average American watches another 42 minutes, the calculation winds up being about 73 minutes and 30 seconds of advertising during the average day.

Before we go any further, stop and think about that for a moment. You are spending an hour and almost 15 minutes each day watching commercials.

You could burn calories during this hour simply by jogging at the gym. A more strenuous workout would mean at least 50 percent more calories thanks to the enhanced cardio.

Instead, you watch creepy commercials about abdominal pain. How did they connect with you? All of the brands we interact with run into many of the following challenges on a daily basis: staying consistent, differentiating against competition, continuity of customer experience, and keeping themselves top of mind.

These challenges create great opportunities for refinement of your brand or advertising efforts which can ultimately lead to obtaining more market share in your space. And if everyday brands face challenges, premium and luxury brands face even more pressure as the expectations of audience and shareholders increase. We consider all of these challenges when helping clients and brands stay one step ahead of the competition throughout the brand development process. For example, a real estate development client of ours engaged with our team to do market research, naming, messaging, branding, website development and groundbreaking events to promote the exclusivity of their new development.

Our client saw the opportunity and seized it. Developing one of the first high-rise assets in this growing area, they were challenged to develop a name and brand that was unique, exclusive, luxurious and unexpected. We launched into a discovery process with the client to understand their project goals, review the market study, prioritize audience messaging, brainstorm and consider naming options, and establish brand direction.

Experts will tell you that TV rots the brain and it can be especially damaging for kids who are tuning in for hours at a time. We decided to include a rundown on how often kids are watching TV and what kind of impact it has on their overall well-being.

How much TV are kids watching? While they're not watching as much as their adult counterparts, kids aged 2 to 11 spend nearly 26 hours a week with their eyes on the television.

Teens and tweens aged 12 to 17 watch slightly less, totaling about 21 hours a week on average. That breaks down to roughly 3. How many TV acts of violence do kids view by age 18? Studies estimate that the typical American child will view 16, murders and , acts of violence on TV by the time they graduate high school. Kids' cartoon shows display up to 20 violent acts every hour alone.

Does watching TV affect academic performance? Pediatric experts recommend that younger kids watch no more than one to two hours of TV per day. Does watching too much TV cause obesity? Numerous researchers have attempted to prove a link between TV watching and weight gain.

One study showed that among teens, those who watched the most tended to be about 14 pounds heavier on average. There's nothing more frustrating than having your favorite show interrupted by a commercial, but that's how advertisers get their bread and butter. We chose to focus our final study measure on commercial viewing and how much cash companies are sinking into their TV ad campaigns. How much time do we spend watching commercials?

An estimated 38 commercials air every minute across national TV, and the average viewer spends about 15 minutes out of every hour just watching ads. That adds up to more than an hour of total TV time each day. How long is the average commercial? How much is spent on TV advertising? What's the most expensive TV commercial ever made? Even though car commercials tend to dominate TV advertising, it's actually a perfume spot that cost the most to make. Cutting the cord on your TV could be just the motivator you need to get up off the couch and start exercising or to read that stack of books that you've got piled up.