Staples advert can i borrow a pen

The second ad, created by McCann Erickson , opens on a typical classroom scene, with two schoolgirls sitting at a desk. When one of the girls asks her friend if she can borrow a pen, her friend starts to reel off all the different types of pen she has in her pencil case, boring the girl to tears. She finally settles on a pen that turns into a pencil, but that only prompts her friend to list all the pencils she could lend her instead.

The action then cuts to an explanation of the products that Staples has on offer, before the strapline "Staples: that was easy" appears. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive.

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